BUS 35 - Retail Management - Online

West Valley College
Instructor: Dundurs
Phone: (408) 741-2414

Course Description

This course is an in-depth study of the various kinds of retail firms and the competitive environment in which they operate. Studies will cover: consumer behavior, product analysis, location and store layout, personnel administration, sources and logistics of material movement, pricing and other merchandise mathematics, retail promotion, budgeting, and the evaluation of store operations..

This course will be completed entirely online. You may complete all assignments at home or at work. You will never need to come to campus to complete this course. Directions for all assignments will be given online or via e-mail. Your assignments will be submitted online. All assignments must be finished to complete the course. You will communicate with your instructor via e-mail or telephone. Credit/No Credit or Letter Grade course option.

An additional 2.4 weekly hours of lab-by-arrangement is required to be done at the Tech Center or at home if you have the software program on your home computer.

Units: 3

Recommended Prerequisites

Knowledge of the computer.

Contact Information

Office Hours: Online course - Not applicable

Telephone: (408) 741-2414

E-mail address: karina_dundurs@westvalley.edu. If you have questions or need assistance, you may e-mail me any time.

Important: Enrolled students must e-mail me before beginning the course. I will also not drop students. It is also your responsibility to drop the course.

A Message from Your Instructor

Hi, welcome to the Retall Management online class. I look forward to working with you and hope you have an enjoyable online experience. I will guide your learning and assist you in understanding the basic principles of Retail Management. This course is designed for the novice computer user. However, it is essential that you have some experience using e-mail and Internet browsers in order to successfully complete this course. I hope you enjoy this course and develop the skills needed to succeed in the retail business.

Be prepared to spend at least 6 hours per week using and studying course materials and participating in online activities. The dates on the calendar are guidelines for completing the assignments by the end of the semester. Each assignment is due as stated in the WebCT Calendar. Most of these are Fridays and remember they are guidelines to ensure that you complete the course by the end of the semester. If you choose to work ahead of those dates, you may. Some information though may not be posted to Angel until closer to the calendar dates.

You will successfully complete this course if you work daily or weekly, and complete all course assignments by the due dates. Please remember, all assignments must be completed to earn credit for the class. You must let me know by Friday, March 9th if you want a letter grade. Otherwise, you will earn a Credit/No Credit grade. Once you have committed to a letter grade, you will not be allowed to change your mind back to a Credit/No Credit grade.

Whenever you have questions about the course or a particular exercise or assignment, please contact me. Use my e-mail address. It will be the fastest way to communicate with me. I check e-mail a minimum of twice per day and usually respond to all e-mail within 24 hours. If you prefer, you may call me and leave a message. I usually in and out of my office, so I will return your call as soon as possible.

Technical Problems

If you experience any technical problems while trying to logon to our WebCT site or when you are using WebCT, please contact me as soon as possible. I will assist you with your technical problems.

Course Requirements

1. Before reading any further, print these pages.

2. Be prepared to spend at least 6 hours per week using and studying course materials and participating in online activities.

3. Complete the Online Orientation through the California Virtual Campus web before the class begins. The Online Orientation can be found at:


4. E-mail me no later than first Saturday following the beginning of the semester, introducing yourself.

5. Purchase your course materials.

6. Complete chapter exercises and projects.

7. Complete and submit all assignments by the due dates.

8. Complete the online quizzes & projects.

Course Materials

Items listed below can be purchased at West Valley Bookstore or any bookstore.

Required Text: Retailing Management (w/Access Code)

ISBN: 0-07-301978-X

Note: You will not be able to resell the book at the end of the semester.

Using the Textbook


This text book has tons of information on Retail Management. The book also provides Refacts icons (Retail Factoids), Retail Views, Get Out & Do It sections, as well as key terms and a glossary to help you in the course. The key terms and glossary are also available. The course also provides online flash cards for assisting you in studying terms.


Weekly Course Schedule

All course work will be assigned and submitted as indicated through the Angel course site.